Marketing

Become A Content Marketing Expert With Help Of These Online Certifications

If you want to start or advance your career in marketing, your history will be less important than your ability to perform well on the job.

Unlike medicine and law, marketing does not have an established board or qualification. As a result, there is severe rivalry for a single post.

So, how do you set yourself out from the competition?

Today, there are a plethora of online certificates that can help you improve your digital marketing skills.

And it works: obtaining an online marketing certification might put you 73 percent ahead of the competition when it comes to job hunting.

This post will highlight 17 online courses that will provide you with certification exam answers for content marketing and give you a leg up on the competition for online writing employment.

Is it Worth It to Get a Content Marketing Certification?

The majority of businesses understand that content marketing is critical to their overall marketing strategy (see the chart below).

Nearly 70% of businesses aim to hire additional digital marketers, with content generation and planning being the most in-demand skills:

Any digital marketing expert nowadays needs to know how to develop content and promote it successfully.

The advantages of taking a content marketing certification course online are obvious:

  • It assists you in planning and developing a content strategy that aligns with your overall marketing and commercial objectives.
  • It teaches you how to produce consistent content that effectively communicates your message to your target audience.
  • By evaluating and analyzing content performance, it assists you in making continual changes.
  • We believe in having a clear and consistent content strategy, and our content marketing business creates over 300 pieces per month.
  • Obtain a long-term return on investment.
  • There will be no phony marketing lingo or standard agency nonsense.

A content marketing certification will improve your portfolio and teach you how to make a genuine influence on your company’s bottom line, whether you specialize in social media marketing, inbound marketing, email marketing, or digital advertising.

#1: Digital Marketer’s Content Marketing Specialist

At every stage of the marketing funnel, this Digital Marketer certification claims to help you convert content into organic traffic and sales.

This comprehensive certification course will educate you how to develop and promote content to drive leads, visitors, and sales, regardless of your level of expertise.

Each of the six basic courses include 40 video lectures, handouts, and quizzes.

You’ll receive a badge and digital certificate as a Certified Content Marketing Specialist upon completion, which you may display on your website, LinkedIn profile, or email signature.

What is the price of this content marketing certification?

$495

What is covered in the course?

  • Developing a customer avatar
  • Goals, content type, and metrics for top-of-funnel content
  • Content for the Middle of the Funnel Content marketing metrics
  • Promotion of a blog
  • Distribution of content

#2: HubSpot’s Content Marketing Certification

The HubSpot content marketing certification course walks you through the basic methods for creating powerful and consistent content.

There are 14 modules totaling 6 hours that will provide you with a content development structure as well as teach you how to market effectively.

What is the price of this content marketing certification?

Free

What is covered in the course?

The certification covers a variety of topics, including:

  • The power of narrative
  • Creating a foundation for content development
  • Idea generation for content
  • Creating high-quality content that your target audience enjoys
  • Creating a strategy for guest blogging and video marketing
  • Content measurement and analysis
  • It appears to be self-evident. But, as our MasterClass reviewers can confirm, it’s the finer points that make all the difference!

#3: American Marketing Association (AMA) Content Marketing Certification

With this qualification from the American Marketing Institute, you can become a professional accredited content marketer.

The course is designed for marketing professionals with an intermediate level of experience, i.e. individuals with more than 7 years of marketing experience.

It aims to improve understanding in five major areas: strategy, planning, production, promotion, and measurement.

What is the price of this content marketing certification? $249 (member), $349 (non-member) (non-member)

What is covered in the course?

  • The foundation of content marketing and its return on investment
  • Content marketing approach
  • SEO fundamentals
  • Putting together an editorial calendar
  • Creating an eye-catching campaign
  • Creating many sorts of material, such as webinars, podcasts, blogs, ebooks, and videos
  • Training on Google Analytics

#4: Use Content Marketing to Expand Your Business (Udemy)

This credential offers content marketing strategies that can be applied at every stage of the marketing funnel.

This course will educate you how a solid content strategy may help you improve web traffic, attract more customers, and sales by teaching you everything from customer knowledge to content production to publishing and expanding your reach.

There are six articles and six resources, as well as more than five hours of video content, to help you expand your brand.

What is the price of this content marketing certification?

$170

What is covered in the course?

  • The fundamentals of content marketing
  • Creating a brand, a mission, and a target audience
  • Formats and content creation
  • To sell your company, create exceptional content.
  • Put your content out there.
  • Conversion funnels for content marketing
  • Promote and track the success of your content marketing efforts.

#5: University of California’s Content Marketing Strategy

This Coursera course teaches you how to create and implement a content marketing campaign for client acquisition and training.

You’ll also learn how to write engaging copy and how to use creative content to build a brand.

You will be able to get a shareable certificate after completing the 20-hour course.

What is the price of this content marketing certification?

Enroll for no cost.

What is covered in the course?

  • The ecosystem of content marketing
  • The strategic situation
  • Developing a content marketing plan
  • The several sorts of strategic content Managing your content

#6: Content Marketing Certification from CopyBlogger

The online certification from CopyBlogger is for professional content marketers and writers who wish to improve their writing and producing skills.

The certification program will open soon for a limited period only, so sign up for updates on their website with your email address.

You can apply for the Content Marketing Certification once you’ve completed the course.

Every application will be reviewed by the editorial team, and if you pass, CopyBlogger will provide you a badge to show on your website or social networking profile.

You’ll also be listed on their website’s Certified Content Marketers page.

What is the price of this content marketing certification?

$495

What is covered in the course?

  • Your job as a writer and content strategy
  • Content success requires a strategic foundation.
  • Developing a content marketing plan
  • Types of strategic content

CMI’s Online Certification.

Content Marketing University is a series of courses offered by CMI that delves into numerous aspects of content marketing, including strategies, techniques, and suggestions for advancing your digital marketing approach.

A 12-month registration gets you to access to 6 essential modules taught by digital marketing gurus and industry leaders.

Learners will receive a CMI certification after successfully completing the course and quizzes that follow.

What is the price of this content marketing certification?

$995 per learner (Discounts are available for groups, students or non-profits)

What is covered in the course?

The following topics are included in the 2020 curriculum:

  • The state of content in 2020: A functional strategy’s ascension
  • Product strategy for content marketing
  • Audiences vs. Buyers: Investing in Audiences
  • The structure of corporate storytelling
  • Design-based measurement
  • Your content operation’s story map

#8: SEMrush’s Content Marketing Fundamentals course

Content marketing, SEO, PPC, and social media management are all covered by SEMRush certification examinations.

Complete the 2-hour online fundamentals course to discovering how to effectively advertise your brand and enhance audience engagement with interesting content.

Sign up for the Content Marketing Fundamentals examinations after that to obtain a personalized certificate that you can display on your website, resume, or LinkedIn.

P.S. — If you already know a lot about digital marketing, you can skip the online course and just take the exam to get certified instead.

What is the price of this content marketing certification?

Free

What is covered in the course?

  • How to Use Content Marketing in Your Company
  • Content marketing’s business objectives
  • Research on competitors and the target audience
  • Content audit Content brainstorming
  • Calendar for content creation
  • How to Make Your Content More Effective
  • Distribution of content
  • Advanced content ideas on how to measure your content

#9: GetResponse’s Content Marketing Certification

GetResponse’s digital marketing certification comprises a course that teaches students how to create a successful strategy using webinars, blogs, social media, and video marketing.

Over the course of 2.5 hours, there are 25 lessons and 6 quizzes.

There is a final exam at the conclusion of the course that you must pass in order to receive their Content Marketing Expert accreditation.

What is the price of this content marketing certification?

$199

What is covered in the course?

  • An overview of content marketing
  • Blogging \sWebinars
  • Advanced strategies for content marketing in action

#10: Content Marketing Training from Clickminded

The content training course from Clickminded is designed to teach marketing professionals how to create profitable marketing campaigns.

The course provides a content marketing strategy to help you ramp up your content efforts, from identifying your ideal consumer to generating long-form content that converts.

What is the price of this content marketing certification?

$497

What is covered in the course?

  • What role does content marketing play in your company?
  • Creating conversion-oriented communications
  • Choosing the Best Content Marketing Channels
  • Copywriting that converts
  • Content optimization
  • Templates and walkthroughs for content marketing
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Jerome Dodson